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Experts
Share Tips, Guide to Great Gifting
At one time or another, most everyone has experienced the
near indescribable joy of receiving flowers. But how much do
we really know about sending great floral gifts? According
to recent research by The Michael Cohen Group, both women
and men want to know more about buying flowers with
confidence.
Rebecca Cole, author of Flower Power and co-host of
Discovery Channel's Surprise by Design
To deliver abundant floral know-how, the Society of American
Florists (SAF) teamed up with floral and interior designer
Rebecca Cole, author of Flower Power and co-host of
Discovery Channel's Surprise by Design. Together, they
developed the Flower Fundamentals, helping people to become
the savviest, most sophisticated floral gift givers they can
be.
“It's easy to become a connoisseur of flowers and plants,”
Cole said. “And, like knowing about fine wines or great
foods, knowing even the basics about flowers will help
people feel more self-assured throughout their lives, from
gift-giving to weddings to entertaining.”
Introducing The Hip Giver's Guide
SAF and Cole created Flower Fundamentals: The Hip Giver's
Guide, a month-by-month resource to flowers that are in
style, a library of flower and plant varieties, holiday tips
and advice, fresh floral research and much, much more. The
Hip Giver's Guide is ideal for those who want tips on how to
choose a local florist, read up on popular varieties of
flowers, get design ideas and more.
What Hip Givers Know
The Michael Cohen Group research reveals just how much
people love to give and receive flowers. Ninety-two percent
of women can remember the last time they received flowers,
and 97 percent of men and women recall the last time they
gave a floral gift.
The hundreds of women and men surveyed described a gift of
flowers as unlike any other because flowers create lasting
memories and make people – both givers and receivers – feel
cared about and special. The fleeting nature of flowers also
encourages people to appreciate flowers when they are
beautiful and vibrant.
“With a gift of flowers, you know that someone is thinking
of you right now, this very minute,” Cole said. “It's the
memory of the gift and the emotions that last forever.”
What Hip Givers Said
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88% say flowers can
change your mood for the better
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99% agree that a person
who gives flowers is thoughtful
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89% believe that someone
who gives flowers is sophisticated
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83% would like to receive
flowers when they are not expecting them
What
Hip Givers Don't Know
While the majority of floral gifts are purchased from a
local florist shop, the top five things gift givers don't
know about their neighborhood florist include:
They are design professionals with the artistic ability to
create different looks to suit different occasions
Many local shops offer several convenient means of ordering,
including phone lines and Web sites accessible 24 hours a
day
Shop owners are connected with thousands of other local
florists across the country and internationally, and can
ensure your customized arrangement is sent on time to just
about anywhere
Even the smallest of community florists has access to a wide
variety of fresh flowers and plants on a daily basis
Local florists offer a variety of customer service extras,
including how-to workshops, rewards programs, reminder
services and more.
“Let your florist be your personal gift consultant,” Cole
said. “Tap into their knowledge to learn more about flowers,
or let them simply make you look good. It's up to you.”
Log on to
www.aboutflowers.com/hipguide.htm to become one of
the savviest, most sophisticated and perfect gift givers of
all time.
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